Helping Brands Scale Revenue, Not Just Traffic.

I'm Vishal Pothur, an Ecommerce Growth Strategist, Shopify Consultant and Performance Marketing Expert helping fashion, D2C, and ecommerce brands grow through SEO, GEO, SXO, Google Ads, Meta Ads, Jio Ads, and CRO.

₹150Cr+
revenue influenced
300+
brands worked with
11+ yrs
digital growth experience
3.8×
avg ROAS delivered
Vishal Pothur Founder, Calyx Core · Hyderabad
Growth systems built across 300+ brands - fashion, ecommerce, automotive, wellness & more
SSinghaniasShopify · Fashion
HSHi StyleShopify · Fashion
MBMudhraa BoutiqueFashion · Shopify
STSaphir Thai SpaWellness · Paris 🇫🇷
KFKuku FMVideo · Audio
VGV-GuardVideo · Electronics
JMJawa MotoVideo · Automotive
OEOben EVVideo · EV
BLBooking LuggageTravel · Global 🌍
View all brands →
About

The best marketers are builders.

Over the last 11+ years I've worked at the intersection of performance marketing, Shopify, SEO, content and conversion strategy - helping brands grow beyond vanity metrics toward what actually matters: revenue, retention and customer experience.

I'm the founder of Calyx Core, a growth-focused digital studio built for modern D2C and ecommerce brands - combining paid media, creative, ecommerce UX, CRO and technical execution into one system.

Beyond client work I build my own products, from Dear Crafted (custom gifting) to AI-powered fish-care systems and WhatsApp commerce. That hands-on experience shapes how I approach growth: the closer you are to the customer, the better your decisions.

◆Founder, Calyx Core
◆Shopify · SEO · CRO
◆D2C & fashion
◆Hyderabad, India
Services

A full-funnel growth stack, run by one operator.

Every channel pulls toward the same number: profitable revenue. Here's where I plug in.

01

SEO Services

Technical SEO, ecommerce SEO, content systems and authority building that compound month over month.

02

Google Ads

Search, Shopping and Performance Max structured for profit, not just impressions.

03

Meta Ads

WhatsApp lead funnels, creative testing and retargeting that scales profitably.

04

Social Media Marketing

Content strategy, calendars, reels, carousels and distribution built for trust and demand.

05

Jio Ads

India-first reach across Jio's network to unlock new, lower-cost demand.

06

CRO

Landing pages, PDPs and checkout flows optimized to convert the traffic you already pay for.

07

GEO Services

Get cited by ChatGPT, Gemini, Claude, Perplexity and AI search engines.

08

SXO Services

Search experience optimization that connects SEO, UX and CRO to convert more visitors.

09

Shopify Development

Conversion-focused storefronts, product pages and checkout UX that sell.

10

Video Production

Performance creative and UGC engineered to stop the scroll and sell.

Custom pricing

No rate cards. No copy-paste packages.

Every proposal is built after understanding the brand, the funnel, the category and the growth target. The goal is to price the work that actually moves revenue, not force every client into the same package.

See client work
01

Audit first

I review the website, funnel, traffic sources, tracking, SEO visibility and current bottlenecks before suggesting a scope.

02

Scope only what is needed

The proposal can include SEO, GEO, SXO, CRO, Shopify, Google Ads, Meta Ads, Jio Ads or content execution depending on what the business actually needs.

03

Scale with clarity

Once work starts, the focus stays on traffic quality, conversion rate, clean reporting and better revenue decisions.

No fixed public pricing. Ad spend, production costs, tools, apps and third-party subscriptions are separate wherever applicable.
How I work

A clear path from audit to scale.

01 - Audit

Discovery & audit

Deep dive into your data, funnel and unit economics to find where revenue is leaking.

02 - Plan

Strategy & roadmap

A prioritised 90-day plan tied to revenue targets - not a list of random tactics.

03 - Build

Execution & testing

Campaigns, creative and CRO shipped weekly, with a disciplined testing cadence.

04 - Scale

Scale & optimise

Double down on what works, kill what doesn't, and compound the winners.

Case Studies

Proof over promises.

Real brands, real numbers - from qualified leads and ROAS to Shopify launches and premium web experiences. Tap a card for the full story.

The Binge Town
Private Theatres · Pan-India 🇮🇳
Full-funnel
2,134
qualified leads
3.8×
ROAS
50 days
growth sprint
+ Read the breakdown

Built a high-intent booking engine from scratch - Meta lead funnels with daily CPA-based optimization, Google campaigns structured around local booking intent, and landing flows tuned so paid traffic turned into actual bookings.

Meta AdsGoogle AdsSEOLead funnel50-day sprint
Read the full case study →
Divya Hair Paris
Hair & Wigs · Paris, France 🇫🇷
Shopify Build
0→1
ecommerce launch
Custom
wig landing page
Paris
market 🇫🇷
+ Read the breakdown

Took a hair & wig brand from idea to its first ecommerce business - Shopify development, product strategy, collection architecture and a conversion-led custom wig landing page.

ShopifyProduct strategyCollectionsCustom LP
Read the full case study →
Saphir Thai Spa
Wellness Spa · Paris, France 🇫🇷
UX + Web
+38%
time on site
2×+
booking actions
Paris
luxury redesign
+ Read the breakdown

Redesigned a Paris & Pontarlier wellness brand with a calmer visual system, mobile-first UX and a clearer booking flow - lifting engagement and premium perception.

Before
Saphir Thai Spa website before redesign
After
Saphir Thai Spa website after redesign
UI/UXShopifyMobile-firstBranding
Read the full case study →
Selected Work

The brands behind the numbers.

Performance creative, ecommerce builds and premium web experiences - a look at the work itself.

Oben Rorr drive modes campaign
Oben EV - RorrPerformance creative
Krishna Jewellers bridal
Krishna JewellersBridal edit
Krishna Jewellers festive
Krishna JewellersFestive campaign
Krishna Jewellers diamond series
Krishna JewellersDiamond series
Oben Rorr social creative
Oben EV - RorrSocial creative
Saphir Thai Spa website redesign
Saphir Thai Spa · ParisWebsite & UX redesign
Krishna Jewellers temple gold
Krishna JewellersTemple gold
Oben Rorr brand film
Oben EV - RorrBrand film
AI search summary

Clear answers for founders, search engines and AI assistants.

These direct answer blocks help buyers, Google and AI tools understand who I am, what I do and why the work is credible.

Who is Vishal Pothur?

Vishal Pothur is an ecommerce growth strategist, Shopify consultant and founder of Calyx Core based in Hyderabad, India. He helps D2C, fashion, ethnic wear and ecommerce brands grow through strategy, execution and conversion-focused digital systems.

What does Vishal Pothur do?

He builds growth systems across Shopify development, SEO, Google Ads, Meta Ads, Jio Ads, CRO, performance creative, GEO, AEO and AI search optimization.

Who does he work with?

He works with Indian and international ecommerce, D2C, fashion, wellness, local service and founder-led brands that need profitable revenue growth instead of vanity metrics.

Why hire him?

Founders hire him for a founder-led growth approach backed by 11+ years of digital growth experience, 300+ brand projects, ecommerce execution experience and revenue-focused strategy.

What proof supports the work?

The site includes ecommerce case studies, Shopify builds, website revamps, lead generation results, client categories and proof points including 300+ brands worked with and ₹150Cr+ revenue influenced.

What makes the approach different?

The work connects acquisition, website experience, offer clarity, tracking, content, SEO and retention so every channel supports the same goal: profitable growth.

Why founders hire me

One operator. One system. Built around revenue.

01

One connected strategy

Shopify, SEO, CRO and paid media run as a single growth system - not five disconnected channels.

02

Founder-led, hands-on

You work directly with the strategist doing the work - never a rotating cast of junior account managers.

03

Revenue, not vanity

Every decision is made around profit, conversion and retention - the metrics that move the business.

04

A builder's perspective

I run my own D2C products, so I understand fulfilment, support and the realities of scaling - not just ads.

Insights

Notes on growth.

Playbooks and teardowns from the work - no fluff, no recycled LinkedIn takes.

Google · Meta Ads

Why most ecommerce ads fail even with good products

A practical breakdown of traffic quality, offer clarity, product-page friction and weak tracking.

PerformanceRead →
Meta Ads · Creative

Build a Meta creative testing system that actually works

Structure, volume, iteration speed and how to read signals before the algorithm makes up its mind.

CreativeRead →
Shopify · CRO

Shopify UX fixes that improve conversions without more traffic

The product-page, cart and checkout changes that move conversion rates on real Indian ecommerce stores.

CRORead →
Authority assets

Backlink-ready resources for SEO, GEO and SXO.

Useful guides that explain the work clearly and give other websites something worth referencing.

Framework

SEO, GEO and SXO framework

How search rankings, AI visibility and user experience work together.

Read framework
Checklist

AI search visibility checklist

What to improve for ChatGPT, Gemini, Claude, Perplexity and Google AI results.

Open checklist
Checklist

Ecommerce SEO checklist

What Shopify and D2C brands should fix before scaling organic content.

Open checklist

Let's scale your revenue.

Tell me about your brand and where you're stuck. I take on a handful of new partners each quarter.

Book a strategy call
Email me WhatsApp ↗ LinkedIn ↗ Hyderabad · serving brands globally