Helping Brands Scale Revenue, Not Just Traffic.

I'm Vishal Pothur - an ecommerce growth strategist and builder. I find out why a brand has stopped growing, then build the system that fixes it: strategy, Shopify, acquisition, CRO and measurement run as one - not five disconnected channels.

₹150Cr+

revenue influenced

300+

brands worked with

11+ yrs

digital growth experience

3.8×

avg ROAS delivered

Talk growth with Vishal

No obligation · I take on a handful of new brands each quarter.

Vishal Pothur Founder, Calyx Core · Hyderabad

Selected clients

Growth systems built across 300+ brands.

Fashion · Ecommerce · Automotive · Wellness & more

NeemansPerformance · Footwear

The Binge TownEntertainment · Private Theatres

V-GuardVideo · Electronics

Jawa MotoVideo · Automotive

Krishna JewellersPerformance · Jewellery

Kuku FMVideo · Audio

SinghaniasShopify · Fashion

DEIVEEGAA EnterprisesShopify · Fashion

Oben EV - RorrVideo · Automotive EV

Ecoline ClothingShopify · Fashion

DoosraVideo · Tech

Vision 11Video · Gaming

View all brands →

Vishal Pothur working with D2C and ecommerce brands

About

The best marketers are builders.

Over the last 11+ years I've worked at the intersection of performance marketing, Shopify, SEO, content and conversion strategy - helping brands grow beyond vanity metrics toward what actually matters: revenue, retention and customer experience.

I'm the founder of Calyx Core, a growth-focused digital studio built for modern D2C and ecommerce brands - combining paid media, creative, ecommerce UX, CRO and technical execution into one system.

The numbers above - revenue influenced and average ROAS - are reported and attributed figures across client growth programs, not a single-account claim.

How the work runs: strategy, prioritisation and growth decisions stay with me - there is no account-manager layer between us. Where execution needs depth, my team at Calyx Core delivers it.

Beyond client work I build my own products, from Dear Crafted (custom gifting) to AI-powered fish-care systems and WhatsApp commerce. That hands-on experience shapes how I approach growth: the closer you are to the customer, the better your decisions.

◆Founder, Calyx Core

◆Shopify · SEO · CRO

◆D2C & fashion

◆Hyderabad, India

Who I work with

Built for brands that have already proven demand.

You're making sales. You're spending on ads. Traffic arrives. But growth feels harder than it should, and adding another channel hasn't fixed it. Growth is almost always held back by one constraint, not ten.

Traffic

Wrong intent

Volume is there, buying intent isn't - wrong keywords, wrong audiences, or the wrong platform for the offer.

Conversion

The store leaks

Visitors arrive and leave. The product page, cart or checkout loses them before they buy.

Offer

No reason to buy now

The product is fine. What's missing is a clear enough reason to choose it today instead of thinking about it.

Creative

The angle fatigued

Ads stopped working because the message wore out, not because the budget was wrong.

Retention

Nothing compounds

Every rupee buys a first order. Repeat purchase and lifetime value aren't carrying any of the growth.

Tracking

The numbers disagree

Platform reporting and actual revenue tell different stories, so every spending decision is a guess.

Where I start

I find the constraint before adding another channel. That's the whole difference between a growth system and a list of tactics.

Services

Where I fix the growth system.

Four parts of one system, run by one operator. Engagements start at the constraint and expand from there.

01 - Acquisition

Buy demand profitably

Google, Meta and performance creative structured around profitable revenue instead of impressions.

Google Ads · Meta Ads · Creative & video

02 - Conversion

Sell to the traffic you have

Storefronts, product pages and checkout flows rebuilt to convert the visitors you already pay for.

Shopify CRO · Shopify development · UX

03 - Organic

Compound demand you don't rent

Search, content and AI-search visibility that keep returning traffic after the ad budget stops.

SEO · AI search · Content & social

04 - Strategy

Know which number to move

Funnel diagnosis, clean measurement and a prioritised 90-day roadmap tied to revenue targets.

Audit · Analytics · Growth roadmap

See every service in detail →

Custom pricing

No rate cards. No copy-paste packages.

Every proposal is built after understanding the brand, the funnel, the category and the growth target. The goal is to price the work that actually moves revenue, not force every client into the same package.

See client work

Audit first

I review the website, funnel, traffic sources, tracking, SEO visibility and current bottlenecks before suggesting a scope.

Scope only what is needed

The proposal can include SEO, GEO, SXO, CRO, Shopify, Google Ads, Meta Ads or content execution depending on what the business actually needs.

Scale with clarity

Once work starts, the focus stays on traffic quality, conversion rate, clean reporting and better revenue decisions.

No fixed public pricing. Ad spend, production costs, tools, apps and third-party subscriptions are separate wherever applicable.

How I work

A clear path from audit to scale.

01 - Audit

Discovery & audit

Deep dive into your data, funnel and unit economics to find where revenue is leaking.

02 - Plan

Strategy & roadmap

A prioritised 90-day plan tied to revenue targets - not a list of random tactics.

03 - Build

Execution & testing

Campaigns, creative and CRO shipped weekly, with a disciplined testing cadence.

04 - Scale

Scale & optimise

Double down on what works, kill what doesn't, and compound the winners.

Case Studies

Proof over promises.

Real brands, real numbers - from qualified leads and ROAS to Shopify launches and premium web experiences. Tap a card for the full story.

The Binge Town

Private Theatres · Pan-India 🇮🇳

Full-funnel

19,000+

qualified leads

3.8×

ROAS

50 days

growth sprint

+ Read the breakdown

Built a high-intent booking engine from scratch - Meta lead funnels with daily CPA-based optimization, Google campaigns structured around local booking intent, and landing flows tuned so paid traffic turned into actual bookings.

Meta AdsGoogle AdsSEOLead funnel50-day sprint

Read the full case study →

Divya Hair Paris

Hair & Wigs · Paris, France 🇫🇷

Shopify Build

0→1

ecommerce launch

Custom

wig landing page

Paris

market 🇫🇷

+ Read the breakdown

Took a hair & wig brand from idea to its first ecommerce business - Shopify development, product strategy, collection architecture and a conversion-led custom wig landing page.

ShopifyProduct strategyCollectionsCustom LP

Read the full case study →

Saphir Thai Spa

Wellness Spa · Paris, France 🇫🇷

UX + Web

+38%

time on site

2×+

booking actions

Paris

luxury redesign

+ Read the breakdown

Redesigned a Paris & Pontarlier wellness brand with a calmer visual system, mobile-first UX and a clearer booking flow - lifting engagement and premium perception.