Product
Product page conversion
Imagery, copy, trust signals and pricing clarity checked against how buyers actually decide.
Ecommerce CRO Consultant
Fix the funnel between traffic and checkout before buying more of it.
Ecommerce CRO across Shopify and other platforms - product pages, cart, checkout and mobile UX diagnosed and fixed, so the traffic you already have converts before you spend more to get new traffic.
Why CRO before more ad spend
A leaking funnel makes every acquisition channel more expensive.
Most ecommerce brands find their next channel before they've fixed the one they already have. If the funnel between a click and a completed order is leaking, Google Ads, Meta Ads and SEO all end up paying for the same lost visitors.
I audit the actual buying path - product page, cart, shipping, payment - find where visitors drop, and run a structured test plan to fix it, before recommending any new spend.
Best for
Ecommerce brands already buying traffic
Platforms
Shopify & other ecommerce stacks
Output
Audit · Test plan · Implementation
Focus
Revenue per visitor, not more visitors
What's included
Where conversion actually breaks.
Cart
Cart & upsell flow
Friction, shipping-cost surprises and abandoned-cart triggers fixed at the source.
Checkout
Checkout optimization
Form length, payment options and mobile checkout speed - the steps most likely to lose an already-decided buyer.
Mobile
Mobile UX
Most ecommerce traffic is mobile; the audit weights mobile behaviour accordingly, not desktop-first assumptions.
Testing
Structured A/B testing
Changes shipped as testable hypotheses, not opinions, where traffic volume supports it.
Tracking
Funnel measurement
Step-by-step funnel tracking so the next bottleneck is visible, not guessed at.
How it works
Audit, fix, test, repeat.
01 - Audit
Map the funnel
Session recordings, analytics and a manual walkthrough on desktop and mobile.
02 - Prioritise
Rank by revenue impact
Fixes ordered by where the funnel is losing the most value, not the easiest wins first.
03 - Fix & test
Ship and measure
Changes go live as tests where volume allows, tracked against real conversion movement.
04 - Repeat
Move to the next constraint
Once one bottleneck clears, the next-highest-impact one takes its place.
FAQ
Common questions.
What counts as ecommerce CRO, specifically? +
Everything between a visitor landing on the site and completing checkout - product pages, cart, shipping and payment steps, trust signals and mobile UX.
Do you work with platforms other than Shopify? +
Yes - the audit-to-test process applies to any ecommerce platform; Shopify is the most common, but the same funnel logic holds elsewhere.
Why fix CRO before increasing ad spend? +
Buying more traffic into a leaking funnel just raises acquisition cost for the same revenue. Fixing the funnel first makes every subsequent rupee of ad spend worth more.
Related work and services
Related work and services.
Service
Shopify CRO
The Shopify-specific version of this work - theme and checkout constraints included.
Read moreArticle
Who should own your code
Why splitting the team buying traffic from the team that can change the landing page breaks CRO.
Read articleChecklist
Shopify CRO checklist
A practical checklist for finding conversion leaks before adding ad spend.
Open checklistWant to fix the funnel before spending more?
Start with an audit. I will show where the funnel is actually leaking.