Get cited by
the AI answers.

What's the difference between GEO and AEO?

AEO (answer engine optimization) targets direct answers: featured snippets, voice assistants and the short answers at the top of Google. GEO (generative engine optimization) targets the longer answers AI models write by combining several sources. They share most of the work, but GEO puts more weight on how your brand is described across other sites.

• Question-led headings with short, direct answers underneath
• Consistent brand, founder and service facts on every page
• Schema that matches what's visible on the page
• Proof such as case studies and named outcomes
• Mentions on directories, publications and social profiles that AI tools also read

In practice I run them together, because the same pages serve both and splitting the work only creates duplicate effort. The shared groundwork looks like this:

What does a good answer block look like?

An answer block is a question used as a heading, followed by a 40 to 60 word direct answer that makes sense on its own, then supporting detail. It works because featured snippets and AI tools lift short, self-contained passages. Vague intros, answers buried mid-paragraph and pronouns that point back to earlier text tend to get skipped.

A few rules make answer blocks more likely to be quoted. Name the subject in the answer instead of writing "it" or "this service". Include a specific fact when you have one, like a timeframe, a process step or a result from a case study. Keep the same facts identical everywhere they appear, because conflicting numbers make engines less confident about citing you.

Only add FAQ schema for questions that are actually visible on the page. Marking up hidden text or copying the same FAQ across many pages weakens trust instead of building it. Each page should answer the questions specific to its own topic.