Setup
Ads Manager setup
Account, campaign structure, goal and billing model configured for what you actually want back.
ChatGPT Ads
ChatGPT Ads, run by
someone who reads the data.
Ads now appear below ChatGPT's responses, matched to the conversation someone is already having. Self-service buying opened in India in September 2026. I set up, test and measure it properly - while it is still cheap to learn.
Overview
Your creative is also your targeting.
There are no exact-match keywords here. At ad group level you supply context hints - the topics and conversations where you are relevant - and OpenAI's system weighs those alongside your landing page, headline and copy to decide whether to show you at all. Then a relevance-weighted second-price auction picks the winner.
That has a practical consequence most advertisers miss: a vague landing page and a weak headline do not just lower your click-through rate, they reduce your eligibility to appear. So the work is the same discipline I run on Google Ads and Meta Ads - a sharp offer, a page built to convert, and tracking you can actually read.
Best for
Considered purchases
Buying
OpenAI Ads Manager
Goals
Views · Clicks · Conversions
Placement
Below ChatGPT responses
What's included
What a ChatGPT Ads engagement covers.
Matching
Context hints
Ad groups built around the conversations you should be in, and the ones you shouldn't pay for.
Offer
Offer framing
A short unit rewards one clear offer. I work out which one before spending anything.
Creative
Creative and copy
Headline, description and image written as matching signals, not as decoration.
Landing
Landing page fit
Traffic lands on a page built for research-stage intent - which also feeds back into delivery.
Tracking
Conversion tracking
Conversion measurement plus UTMs, so the channel is readable in your own analytics.
How it works
A small test, read properly.
01 - Fit
Channel fit check
Ad policies keep ads away from sensitive contexts, and some categories are restricted. I check whether your offer and category qualify before you spend.
02 - Build
Setup and creative
Campaign structure, context hints, creative, landing page and tracking built together rather than handed off in pieces.
03 - Test
Contained test
A deliberately small budget with a defined question. Clicks and CTR surface within minutes; spend reporting lags, so we read it on a proper window.
04 - Decide
Scale or stop
Scale it, park it, or move the budget back to the channels already working. No sunk-cost loyalty.
FAQ
ChatGPT Ads - questions, answered.
Can I advertise in ChatGPT from India? +
Yes. OpenAI opened self-service buying through Ads Manager in India, Europe, the Middle East and North Africa in September 2026.
Who actually sees the ads? +
OpenAI does not show ads to Plus, Pro or Business accounts, or to accounts identified as under 18. Reach is narrower than the headline user numbers suggest - the value is intent, not volume.
Can I target keywords? +
Not as exact match. You give context hints at ad group level describing relevant conversations and topics; they guide matching but guarantee nothing. Selection also weighs your landing page, title and copy.
What does it cost? +
You set a maximum bid per ad group - CPM for reach, CPC for traffic. OpenAI currently suggests starting around $3-$5 per click, settled in a relevance-weighted second-price auction. Budget for a test, not a channel switch.
Is this the same as ranking in ChatGPT answers? +
No, and it is worth keeping them separate. Ads are paid placements below the answer and are labelled as ads; being cited inside the answer is organic work - that is SEO for AI search.
Should I move budget out of Google or Meta? +
Not yet. Treat it as a funded experiment alongside your existing channels, not a replacement for them.
Want to test ChatGPT Ads before it gets expensive?
Let's check whether your offer fits the format, then run a contained test.