Vishal Pothur
Ecommerce Growth Strategist & Shopify Consultant
I help D2C and ecommerce brands grow with Shopify, ads, SEO and CRO run as one system.
Services
- Google AdsSearch, Shopping and Performance Max, tracked to revenue.
- Meta AdsCreative-led prospecting and retargeting with a testing system.
- Shopify developmentNew builds, migrations and theme work that sells.
- Shopify CROProduct pages, cart and checkout that convert.
- SEO and AI searchRank on Google and get cited by ChatGPT, Gemini and Perplexity.
- Social media and videoShort-form scripts, shoots and ad creative for performance.
- Growth strategyAn audit and roadmap that names what to fix first.
Articles
- Visual search SEO for fashion ecommerceSEO ·
- Launching an ecommerce brand: from idea to scalable salesGrowth ·
The Good Bug: a Shopify CRO teardownCRO · - Why your performance agency should control your codePerformance ·
- Scaling ecommerce in 2026: four operational leversGrowth ·
- AI SEO vs traditional SEO: what actually changes?AI search ·
- Meta Ads vs Google Ads: where should your next rupee go?Comparison ·
- A Meta creative testing system that worksMeta Ads ·
- Shopify UX fixes that lift conversions without more trafficCRO ·
- Shopify vs WooCommerce SEO: which ranks better?Comparison ·
- Why most ecommerce ads fail, even with good productsAds ·
About me
I'm Vishal Pothur, an ecommerce growth strategist and Shopify consultant based in Hyderabad, India. I'm the founder of Calyx Core, a performance marketing and ecommerce agency for D2C brands.
Over 11+ years I've worked with 300+ brands across fashion, jewellery, beauty, food and consumer goods, in India, France and Canada. My work covers Shopify development, Google and Meta Ads, SEO and AI search visibility, and conversion rate optimisation, run as one growth system.
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