Ecommerce growth
consulting in India.

When does an Indian ecommerce brand need a growth consultant?

Usually when revenue has stalled despite more ad spend, or when growth is happening but nobody can say which channel is profitable. Other signs: ROAS that looks good in the platform but not in the bank, rising return and RTO rates, and a team that's busy with tasks but has no shared plan.

A consultant is useful when the problem sits between channels. If the issue is clearly one channel, a specialist may be enough. I'll say so on the discovery call if that's the case.

The first weeks are mostly diagnosis: checking that tracking is accurate, finding where the funnel loses the most money and ranking fixes by impact. For many Indian brands the biggest early wins come from unglamorous places, like product page speed on mobile, clearer delivery and return information, or a prepaid incentive that reduces COD returns.

Which numbers should a D2C brand in India review every week?

Review contribution margin, blended acquisition cost and repeat rate before anything platform-specific. Those three tell you whether growth is profitable and whether it'll last. Platform ROAS and CTR are useful for running campaigns, but they're inputs, not the scoreboard.

• Contribution margin per order, after shipping, discounts and payment fees
• Blended CAC: total marketing spend divided by new customers
• COD share and RTO rate, since both hit real margin
• Store conversion rate, split by mobile and desktop
• Repeat purchase rate within your normal reorder window
• Revenue by channel from Shopify or GA4, not ad platforms

This is the short weekly sheet I set up with most brands. It fits on one screen, and when a number moves, it tells you which part of the funnel to look at first. Ad platform dashboards still get checked, but they explain the sheet rather than replace it.