Launch day exposes every skipped step. This is the pre-flight list for a store that can take paid traffic from day one.
Store
- Product page, cart and checkout tested on real phones.
- Shipping and returns pages exist and are honest.
- Contact information visible without hunting.
Tracking
- GA4 and ad pixels firing on purchase - verified with test orders, not assumed.
- Server-side tracking where possible.
- One dashboard the founder actually reads.
SEO foundations
- Titles and meta on every template.
- Product schema live.
- Sitemap submitted.
- First content seeds for the questions buyers ask before purchase.
Paid readiness
- Offer and landing pages match the ads sending traffic.
- Catalog feed approved before launch week.
- Brand search covered on Google before scaling Meta.
Operations
- Inventory buffers for the products ads will push.
- Support inbox owned by someone.
- Abandoned-cart flows live on WhatsApp or email.