Leads
WhatsApp funnels
High-intent lead generation tuned for Indian buyer behaviour.
Meta Ads · Hyderabad
Meta Ads, run
from Hyderabad.
A Hyderabad-based Meta Ads specialist building WhatsApp lead funnels and ecommerce sales engines - creative-led, disciplined, and built to scale profitably.
In short
I'm Vishal Pothur, a Hyderabad-based Meta Ads specialist, and with my team at Calyx Core I run Facebook and Instagram campaigns for D2C brands and local service businesses. Clients get WhatsApp lead funnels, structured creative testing, ecommerce prospecting and retargeting, and lead-quality filters, with founder-level attention instead of junior hand-offs.
Working in Hyderabad
Creative-led growth, founder to founder.
Plenty of Hyderabad businesses burn budget on boosted posts and call it Meta Ads. I run a structured creative-testing system that actually finds winners and scales them.
From WhatsApp lead funnels for local service brands to full ecommerce sales programs for D2C, I work directly with founders here in Hyderabad and across India - no agency layers, no junior hand-offs.
Based in
Hyderabad, India
Serves
Hyderabad · India · global
Channels
Facebook · Instagram · WhatsApp
Strength
Lead quality & ROAS
What you get
What Hyderabad clients get.
Creative
Creative testing
A disciplined system that finds and scales winning creative.
Sales
Ecommerce sales
Prospecting and retargeting built to drive profitable purchases.
Local
Local targeting
Reach the right Hyderabad and regional audiences, precisely.
Filters
Lead-quality filters
Screening so your team talks to buyers, not tyre-kickers.
Direct
Founder-led
Work directly with a Hyderabad-based strategist, start to finish.
How it works
A clear path from audit to scale.
01 - Audit
Audit & discovery
I dig into your data, funnel and unit economics to find where the leverage and the leaks actually are.
02 - Plan
Strategy & roadmap
A prioritised plan tied to revenue targets - not a checklist of random tactics.
03 - Build
Execution & testing
We ship weekly with a disciplined testing cadence, so learnings compound fast.
04 - Scale
Scale & optimise
Double down on winners, cut the losers, and grow what's already working.
Local FAQ
Meta Ads in Hyderabad - questions, answered.
Are you an agency or an individual? +
A founder-led operator backed by a team at Calyx Core. You get senior, hands-on attention on strategy and creative decisions instead of being passed to a junior account manager.
Do you create the ad creative? +
I direct and brief performance creative, work with your assets, and can add UGC and video production when needed.
Do you work with Hyderabad service businesses? +
Yes. WhatsApp lead funnels work especially well for local service and high-ticket businesses in Hyderabad, because buyers can ask questions and book in the same chat. The Binge Town's private theatre bookings are one example of this model.
Related work and services
Related work and services.
Case study
The Binge Town
19,000+ qualified leads and 3.8× ROAS from a Google + Meta Ads program.
Read case studyNeed a Meta Ads partner in Hyderabad?
Let's build a creative-led engine that turns spend into customers.
How does a WhatsApp lead funnel on Meta actually work?
A click-to-WhatsApp ad opens a chat with your business, usually with a pre-filled message, so the buyer can ask questions straight away. The funnel works when someone answers fast, asks a few qualifying questions and moves serious buyers to a booking, payment link or visit. Slow replies waste most of the leads you paid for.
I set up the ad side and the chat side together: the pre-filled message, an automated first reply, the qualifying questions, and labels so your team can see which ad each conversation came from. That labelling matters. Without it you can't tell which creative brings buyers and which brings people who just ask the price and vanish.
Response time is where most local funnels fall apart. If your team can't reply within minutes during business hours, I'll suggest running ads only when someone is available, or adding an automated flow that collects details and books a callback. Both are better than paying for chats nobody answers.
Is boosting a post the same as running Meta Ads?
No. Boosting promotes a single post with limited targeting and objective options, and it's easy to end up paying for likes rather than sales or leads. Ads Manager campaigns let you choose the actual outcome, test several creatives side by side, retarget people who engaged, and read results against real conversions.
- Pick an objective tied to sales or leads, not engagement
- Install the pixel and Conversions API before spending
- Run several creatives per ad set so Meta can find a winner
- Build retargeting audiences from site visitors and chat contacts
Boosts aren't useless. They can give a strong organic post more reach. But for a business that needs enquiries or orders, they're a weak substitute for a proper structure. If you've only boosted posts so far, these are the first changes to make.
Last updated by Vishal Pothur