Run this before spending another rupee on traffic. The same visitors converting better is the cheapest growth available.
Product page
- Outcome-led headline - what the buyer gets, not just what it is.
- Price and add-to-cart visible above the fold.
- Fast, real imagery - product in use, not just studio shots.
- Reviews or a trust signal next to add-to-cart.
- Shipping, returns and sizing answered on the page.
Cart
- Shipping expectations shown early - no surprise costs.
- One obvious path forward, nothing competing with checkout.
- Cart persists on mobile and across sessions.
Checkout
- Recognised payment options - UPI and COD where relevant.
- Clear progress, zero new information at the payment step.
Mobile
- Loads under 3 seconds on a mid-range Android, not just an iPhone.
- Add-to-cart reachable with a thumb.
- No layout shift while the page loads.
Trust
- Returns policy and contact info easy to find.
- Consistent brand cues from ad to product page.
- Real photos over stock, everywhere.