Singhania's sells a huge range of handcrafted sarees, lehengas, and ethnic wear. Because the store had thousands of items, shopping was confusing.
+65%
organic search views
+40%
pages indexed in 60 days
~2s
faster on mobile
The problem
The old site was slow, customers struggled to find what they wanted, and Google had trouble indexing all the product pages properly.
Custom Shopify sections
Built lightweight, custom sections in Shopify instead of using slow apps.
- Added clear details on product pages for fabric, weave, and craftsmanship.
- Added a direct WhatsApp button on high-value products so buyers could ask questions about sizing and custom orders quickly.
Easier paths to browse
Set up two simple paths to discover products:
- By Product: Saree type, weave, or fabric (like Kanjivaram or Banarasi).
- By Event: Weddings, parties, or festivals.
Made it much faster for buyers to reach any collection in just two clicks.
Technical SEO with the in-house team
- Worked side-by-side with Singhania's SEO team to match top search terms to collection pages.
- Fixed duplicate link issues and messy URLs so Google could crawl the store cleanly.
- Added structured code (Schema) so prices, reviews, and stock status show up clearly in Google search results.
- Sped up the website on mobile phones by cleaning up messy code and large files.
On a catalogue this size, Shopify SEO and custom development are the same job - the collection structure that helps a buyer reach a Kanjivaram in two clicks is the structure Google crawls.
Key results
| Area | What changed | Result |
|---|---|---|
| Google visibility | Cleaner collection setup and fixed code | 65% increase in organic search views for key ethnic wear searches |
| Page indexing | Removed duplicate links and improved site structure | 40% more pages successfully found and indexed by Google in 60 days |
| Site speed | Custom code replaced heavy plugins | Nearly 2 seconds faster load time on mobile devices |
| Sales inquiries | Easy WhatsApp chat on expensive bridal items | Significant jump in assisted sales through direct messaging |
With thousands of SKUs, discovery is the product. Two clicks to any collection did more than any app could.