Hyderabad, India · Founder of Calyx Core
Services

A full-funnel
growth stack.

Four parts of one system: acquisition, conversion, organic and strategy. Plug in one service or run the whole thing - profitable revenue is the only number all of it answers to.

In short

I'm Vishal Pothur, and I offer ecommerce growth services across four connected areas: acquisition (Google, Meta and Jio Ads, performance video), conversion (Shopify development and CRO), organic (SEO, GEO, AEO, SXO and social) and strategy (funnel audits, measurement and a 90-day roadmap). Brands can take one service or run the whole system from one operator.

The system

Four parts, one growth system.

Every service below sits inside one of these. Engagements start at the constraint holding growth back, not at the top of the menu.

01 - Acquisition

Buy demand profitably

Google, Meta and performance creative structured around profitable revenue instead of impressions.

Google Ads · Meta Ads · Jio Ads · Video
02 - Conversion

Sell to the traffic you have

Storefronts, product pages and checkout flows rebuilt to convert the visitors you already pay for.

Shopify CRO · Shopify development
03 - Organic

Compound demand you don't rent

Search, content and AI-search visibility that keep returning traffic after the ad budget stops.

SEO · GEO & AEO · SXO · Social
04 - Strategy

Know which number to move

Funnel diagnosis, clean measurement and a prioritised 90-day roadmap tied to revenue targets.

Audit · Analytics · Growth roadmap

Services

02

Meta Ads

WhatsApp lead funnels and ecommerce sales powered by disciplined creative testing. Hooks, reels, retargeting, lead-quality filters and follow-up-friendly campaign structures.

  • Creative testing
  • WhatsApp leads
  • Retargeting
  • Funnel scaling
Explore Meta Ads →
03

Jio Ads

India-first reach across Jio's network to unlock new, lower-cost demand - layered on top of an existing program to feed a retargeting engine that converts cheaply.

  • Reach
  • India-first
  • Top-of-funnel
Explore Jio Ads →
04

Social Media Marketing

Social media strategy and management for brands that need content with clarity, consistency and conversion intent. Built around positioning, content pillars, reels, carousels, stories and platform-native distribution.

  • Content strategy
  • Instagram growth
  • Reels & carousels
  • Founder-led content
  • Monthly calendars
Explore Social Media Marketing →
05

Video Production

Ad creatives built for attention and action. Short-form scripts, product shoots, UGC-style creatives and performance video concepts engineered to stop the scroll and sell.

  • UGC
  • Reels
  • Product shoots
  • Scripts
Explore Video Production →
06

Shopify CRO

Stores designed to sell, not just look good. Product pages, collections, cart flow, trust sections and conversion-focused UX that turn the traffic you already pay for into orders.

  • Product pages
  • Cart & checkout
  • Landing pages
  • Trust UX
Explore Shopify CRO →
07

Shopify Development

Builds, theme development, migrations and a tech stack that scales with you - from zero-to-one launches to re-platforming an established store onto something faster.

  • Builds
  • Themes
  • Migrations
  • Ecommerce systems
Explore Shopify Development →
08

SEO Services

Technical SEO, ecommerce SEO, schema, content strategy and internal linking that help Google understand, trust and rank your brand.

  • Technical SEO
  • Schema & indexing
  • Ecommerce SEO
  • Content systems
Explore SEO Services →
09

GEO & AEO

The next frontier of discovery. Build citation-worthy content and structure so your brand gets surfaced and cited by ChatGPT, Gemini, Claude and Perplexity.

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • Schema
Explore GEO Services →
10

SXO Services

Search Experience Optimization connects SEO, UX and CRO so your traffic does not just rank. It converts into leads, calls, WhatsApp enquiries and sales.

  • Search intent
  • Landing page UX
  • Conversion paths
  • Content experience
Explore SXO Services →
How I work

A clear path from audit to scale.

01 - Audit

Discovery & audit

Deep dive into your data, funnel and unit economics to find where revenue is leaking.

02 - Plan

Strategy & roadmap

A prioritised 90-day plan tied to revenue targets - not a list of random tactics.

03 - Build

Execution & testing

Campaigns, creative and CRO shipped weekly, with a disciplined testing cadence.

04 - Scale

Scale & optimise

Double down on what works, kill what doesn't, and compound the winners.

Content depth

Useful resources that support the service pages.

These pages strengthen topical authority for SEO services, GEO services, SXO services and ecommerce growth.

Not sure where to start?

Start with a free audit. I'll tell you the one or two things holding your growth back - no pitch, no fluff.

FAQ

Questions about the services

What services do you offer? +
I offer four groups: acquisition (Google Ads, Meta Ads, Jio Ads, ChatGPT Ads and performance video), conversion (Shopify development and Shopify CRO), organic (SEO, GEO and AEO, SXO and social) and strategy (funnel audits, analytics and a 90-day growth roadmap). Brands can take one service or run the whole connected system.
Where should a brand start? +
At the constraint holding growth back, not at the top of the menu. If traffic converts poorly, start with CRO. If tracking is unclear, start with measurement. If the store converts but demand is thin, start with acquisition or SEO. A short audit usually makes the starting point obvious.
Do you work with brands outside Hyderabad? +
Yes. I'm based in Hyderabad but work with brands across India and internationally, including clients in France, Dubai and Canada. Most work runs remotely with regular calls and shared reporting, and Hyderabad clients can also meet in person.

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