Technical
Technical SEO
Crawl, index, speed and architecture fixes that remove the brakes on ranking.
SEO & AI Search
SEO that compounds -
for Google and AI.
Technical SEO, schema and content authority that grow month over month - built so Google and AI engines understand exactly who you are and what you sell.
In short
SEO and AI search optimization means making your site rank on Google and get understood and cited by ChatGPT, Gemini, Claude and Perplexity. I'm Vishal Pothur, and for ecommerce and D2C brands I fix technical foundations, add schema, build buyer-intent content and earn authority, so organic visibility grows month over month.
Overview
Organic growth that doesn't reset every month.
Most ecommerce SEO stalls because it chases keywords instead of fixing foundations. I start with the technical layer - crawlability, indexing, site speed and schema - then build content and authority on top of something that actually works.
The goal is durable, compounding organic revenue: rankings that hold, content that earns links, and a site structured so both Google and AI answer engines can read your products, services and proof signals clearly.
Best for
Ecommerce & service brands
Channels
Google · AI search
Deliverables
Technical SEO · Schema · Content
Timeline
Compounds over 3-9 months
What's included
What an SEO engagement covers.
Schema
Structured data
Product, FAQ and entity schema so search and AI understand your catalogue.
Content
Content systems
Briefs and structures that target real buyer intent, not vanity keywords.
Authority
Authority building
Links and signals that earn trust and move competitive terms.
Ecommerce
Ecommerce SEO
Collection and product-page SEO built for stores, not blogs.
AI
AI search readiness
Make your brand legible to ChatGPT, Gemini and Perplexity.
How it works
A clear path from audit to scale.
01 - Audit
Audit & discovery
I dig into your data, funnel and unit economics to find where the leverage and the leaks actually are.
02 - Plan
Strategy & roadmap
A prioritised plan tied to revenue targets - not a checklist of random tactics.
03 - Build
Execution & testing
We ship weekly with a disciplined testing cadence, so learnings compound fast.
04 - Scale
Scale & optimise
Double down on winners, cut the losers, and grow what's already working.
FAQ
SEO and AI search questions, answered.
How long does SEO take to work? +
Foundational wins can show in weeks, but durable ranking gains typically compound over 3-9 months depending on competition and starting point.
Do you do one-time audits? +
Yes - a one-time technical and content audit is a great starting point, with the option to move into ongoing work.
What's different about AI search? +
Answer engines reward clear structure, entities and proof. I optimise so your brand gets surfaced and cited, not just ranked.
Want organic that compounds?
Start with an audit - I'll show you the few fixes that unlock the most growth.
How do you check whether AI search tools can see your site?
Start by confirming AI crawlers aren't blocked in robots.txt, that your main content appears in the page HTML without needing JavaScript to load, and that your key pages are indexed in both Google and Bing. Then ask the engines your buyers' questions and note whether your brand shows up and what they say.
- robots.txt rules for crawlers such as GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot
- View page source to confirm prices, descriptions and FAQs are in the raw HTML
- Bing Webmaster Tools set up, since some AI tools draw on Bing's index
- Brand name, founder and contact details consistent across the site and profiles
- Referral traffic from AI tools tracked in analytics
Many sites block AI crawlers by accident through a firewall rule, a security plugin or a copied robots.txt. Others render product details only after scripts run, which some crawlers don't wait for.
What should the first 90 days of SEO and AI search work cover?
The first 90 days should clear technical blockers, fix the pages closest to revenue, and set up measurement. That means indexing and speed fixes first, then collection, product and service pages, then schema and answer sections, with Search Console and AI referral tracking in place so you can see what's moving.
In practice the first month is the audit and the blockers: crawl errors, duplicate URLs, slow templates and missing tracking. The second month goes to the commercial pages that already get impressions but sit just off page one, since they move fastest. The third month adds schema, FAQ and answer blocks, and the first new content built from real buyer questions.
By the end you should have a baseline, a record of what shipped and a clear list of what comes next.
Last updated by Vishal Pothur