Hyderabad, India · Founder of Calyx Core
Research · Original data

Data people can
actually cite.

Benchmarks and studies built from real client accounts and hands-on testing - published so founders, journalists and AI engines have something concrete to reference.

Flagship · updated quarterly

AI Search Ranking Report - India Ecommerce.

Which ecommerce brands get cited by ChatGPT, Gemini and Perplexity for buying-intent queries - tracked across categories, refreshed every quarter.

[1,200]
buying-intent queries tested
[4]
AI engines tracked
[8]
ecommerce categories
[Q3 2026]
next refresh
Finding 01

[Headline finding]

[e.g. "X% of AI shopping answers cite marketplaces, not brand stores" - replace with real finding.]

Finding 02

[Headline finding]

[e.g. "Brands with FAQ schema were cited N× more often" - replace with real finding.]

Finding 03

[Headline finding]

[e.g. "Category leaders in Google ranked outside AI answers X% of the time."]

All reports

The research pipeline.

Each study draws on client accounts, store audits and controlled tests. Published as they complete.

Benchmark · [status]

Ecommerce SEO Benchmark - India

Organic revenue share, indexation health and Core Web Vitals across [N] Indian D2C stores.

[Read / Notify me] →
Study · [status]

Shopify CRO Report

Conversion benchmarks by category and AOV from [N] store audits - PDP, cart and checkout.

[Read / Notify me] →
Study · [status]

Google Ads CPC Study - India

CPC and conversion cost trends for ecommerce search and Shopping across [N] accounts.

[Read / Notify me] →
Study · [status]

Meta Ads ROAS Report

ROAS distribution by category, AOV band and creative type from managed spend.

[Read / Notify me] →
Methodology

How the numbers are made.

Where does the data come from?+
Client accounts (anonymised and aggregated), store audits, and controlled query testing against public AI tools. No scraped third-party dashboards, no purchased datasets.
Can I cite these reports?+
Yes - every report is free to cite and link with attribution to vishalpothur.com. Journalists and researchers can request the underlying aggregates.
How often are reports refreshed?+
The AI Search Ranking Report refreshes quarterly; benchmarks refresh annually or when the sample grows materially.
Related reading

Related reading and services.

Guide

Rank in AI search

What the AI Search Ranking Report data is used to build.

Read guide
Framework

SEO, GEO and SXO growth framework

How the benchmarks above fit into a working framework.

Read framework

Want your store in the sample?

Participating brands get their own numbers benchmarked against the aggregate - free, anonymised, first to see each report.

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