Hyderabad, India · Founder of Calyx Core
Clients

Growth built across
300+ brands.

I've worked with founders, startups and established businesses across fashion, ecommerce, textiles, automotive, food, fintech and global markets - solving the same core challenge: profitable growth.

In short

I'm Vishal Pothur, and I've worked with 300+ brands across fashion, ethnic wear, jewellery, wellness, automotive, food and fintech, in India and abroad. My work spans Shopify builds, SEO, performance marketing and video creative, and results include 19,000+ qualified leads for The Binge Town and 65% more organic views for Singhania's.

All brands

Selective brands.

Neemans logoNeemansPerformance · Footwear
The Binge Town logoThe Binge TownEntertainment · Private TheatresV-Guard logoV-GuardVideo · ElectronicsJawa Moto logoJawa MotoVideo · Automotive
Krishna Jewellers logoKrishna JewellersPerformance · Jewellery
Kuku FM logoKuku FMVideo · AudioSinghanias logoSinghaniasShopify · FashionDEIVEEGAA Enterprises logoDEIVEEGAA EnterprisesShopify · FashionOben EV - Rorr logoOben EV - RorrVideo · Automotive EVEcoline Clothing logoEcoline ClothingShopify · FashionDoosra logoDoosraVideo · TechVision 11 logoVision 11Video · GamingJusCubs logoJusCubsShopify · Kids FashionNovelty Sweets logoNovelty SweetsPerformance · FoodBooking Luggage logoBooking LuggageTravel · Global 🌍Divya Hair Paris logoDivya Hair ParisInternational · Beauty 🇫🇷Saphir Thai Spa logoSaphir Thai SpaWeb · Wellness · Paris 🇫🇷
Dubai Gold logoDubai GoldInternational · Jewellery 🇦🇪
Achat Or logoAchat OrInternational · Gold 🇫🇷Pachaiyappas Silks logoPachaiyappas SilksShopify · TextilesKumaran Silks logoKumaran SilksShopify · TextilesHi Style logoHi StyleShopify · FashionNach Fashion logoNach FashionShopify · FashionFabrics By Singhanias logoFabrics By SinghaniasShopify · Textiles
MSMahaveers SareesShopify · Textiles
Ivanah Silver logoIvanah SilverShopify · JewelleryAnuradha Silks logoAnuradha SilksShopify · TextilesMudhraa logoMudhraaShopify · FashionNidarshana Sarees logoNidarshana SareesShopify · TextilesMokshaa logoMokshaaShopify · FashionThe S Studio logoThe S StudioShopify · FashionMedTogs logoMedTogsShopify · HealthcareImainila logoImainilaShopify · FashionCrunchy Fashion logoCrunchy FashionShopify · Fashion
Meera Banaras logoMeera BanarasShopify · Textiles
Five Cinnamon logoFive CinnamonShopify · Fashion 🇦🇺
Eastern Art Museum logoEastern Art MuseumShopify · Art & Culture
Burger House Paris logoBurger House ParisInternational · Food 🇫🇷
Drop & Go logoDrop & GoInternational · Logistics 🌍
Vishnu Motors logoVishnu MotorsPerformance · Automotive
…and many more international brands.India · Paris · Dubai · Canada & beyondGrow your business →
Selected Work

The work itself.

Performance creative, ecommerce builds and premium web experiences across jewellery, EV and wellness.

Oben Rorr drive modes campaign
Oben EV - RorrPerformance creative
Krishna Jewellers bridal
Krishna JewellersBridal edit
Krishna Jewellers festive
Krishna JewellersFestive campaign
Krishna Jewellers diamond series
Krishna JewellersDiamond series
Oben Rorr social creative
Oben EV - RorrSocial creative
Saphir Thai Spa website redesign
Saphir Thai Spa · ParisWebsite & UX redesign
Krishna Jewellers temple gold
Krishna JewellersTemple gold
Oben Rorr brand film
Oben EV - RorrBrand film

Want to be the next case study?

I take on a small number of brands each quarter so every account gets founder-level attention.

Which brands get the most out of working with you?

Brands that already sell and already spend on ads, but feel growth has stalled, tend to get the most value. They have enough traffic and data to show where revenue leaks, so the work can start at the real constraint instead of guessing.

  • Fashion and ethnic-wear brands with large catalogues
  • D2C brands spending on Meta and Google Ads
  • Founder-led brands launching their first store
  • Booking-led businesses that need better lead quality

Fashion, ethnic-wear and D2C brands on Shopify are the closest fit, because the store, the ads and organic search all share the same product and collection pages. Large catalogues gain a lot from better structure, as Singhania's did. Service and booking businesses can benefit too, like Saphir Thai Spa and The Binge Town, where the job is a clear path from visit to booking.

How do client engagements usually start?

Most engagements start with a discovery call and then an audit of the website, funnel, traffic sources, tracking and SEO visibility. The scope comes after that, built around what the audit finds rather than a fixed package.

From there, a brand gets a prioritised 90-day plan tied to revenue targets. Some engagements stay focused on one area, such as a Shopify build or a Google Ads restructure. Others grow into ongoing work across ads, CRO and SEO once the first constraint is fixed. One-time audits for Google Ads, Meta Ads and Shopify are also an option if you want a clear read before committing to a retainer.

Whatever the starting point, the early weeks focus on the biggest leak first. For The Binge Town that meant changing what the campaigns optimised toward. For Singhania's it meant collection structure and technical SEO. For Divya Hair Paris it meant building the store from zero. The first fix sets the direction for everything after it, and the scope can widen from there.

FAQ

Questions about clients

How many brands have you worked with? +
I've worked with 300+ brands across fashion, ecommerce, textiles, jewellery, automotive, food, wellness, fintech and global markets. They range from founder-led startups to established names such as V-Guard, Jawa Moto, Neemans and Kuku FM.
What kind of work did you do for these clients? +
It depends on the brand: Shopify builds and CRO for fashion and textile stores like Singhania's and Pachaiyappas Silks, performance marketing for The Binge Town and Krishna Jewellers, video and performance creative for V-Guard, Jawa Moto and Oben EV, and web and UX design for Saphir Thai Spa.
Do you work with international brands? +
Yes. My international clients include Divya Hair Paris, Saphir Thai Spa, Achat Or and Burger House Paris in France, Dubai Gold in the UAE, Five Cinnamon in Australia, and brands in Canada and other markets.

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