Paid
Paid media
Google, Meta and Jio Ads structured around profit.
Digital Marketing · Hyderabad
Digital marketing,
one connected system.
A Hyderabad-based growth operator connecting paid media, SEO, Shopify and CRO into one system - so your marketing pulls in the same direction: profitable revenue.
In short
I'm Vishal Pothur, and I run a founder-led digital marketing practice in Hyderabad, with my team at Calyx Core, for ecommerce and local brands. Instead of separate vendors, I connect Google Ads, Meta Ads, SEO, Shopify, CRO and video into one growth system with a shared roadmap and tracking, aimed at profitable revenue rather than traffic.
Working in Hyderabad
Not five vendors. One growth system.
Most brands juggle a separate ads guy, SEO guy and web guy who never talk to each other. I run it as one connected system - which is why the results compound instead of cancelling out.
Based in Hyderabad and working with brands across India, I own the full funnel from acquisition to conversion to retention, with founder-level attention on every account.
Based in
Hyderabad, India
Model
Founder-led, full-funnel
Disciplines
Ads · SEO · Shopify · CRO
Experience
11+ years · 300+ brands
What you get
What a growth partnership covers.
SEO
SEO & AI search
Organic and answer-engine visibility that compounds.
Shopify
Shopify & CRO
Conversion-focused stores that turn traffic into orders.
Creative
Video & creative
Performance creative built for attention and action.
Strategy
Growth strategy
One roadmap tying every channel to revenue targets.
Local
Hyderabad-based
Founder-led, with the option of in-person sessions locally.
How it works
A clear path from audit to scale.
01 - Audit
Audit & discovery
I dig into your data, funnel and unit economics to find where the leverage and the leaks actually are.
02 - Plan
Strategy & roadmap
A prioritised plan tied to revenue targets - not a checklist of random tactics.
03 - Build
Execution & testing
We ship weekly with a disciplined testing cadence, so learnings compound fast.
04 - Scale
Scale & optimise
Double down on winners, cut the losers, and grow what's already working.
Local FAQ
Digital marketing in Hyderabad - questions, answered.
Do you do everything in-house? +
I'm a founder-led operator with a team at Calyx Core. Strategy and growth decisions stay with me, and execution across paid media, Shopify, SEO and creative is delivered by the team under my direction. You get senior attention, not a junior agency team.
Can you handle just one channel? +
Yes. You can start with one service, such as Google Ads, Meta Ads, SEO or a Shopify build, or run the whole connected system. Most of the value comes from connecting channels, so single-channel work often expands once the first results are in.
Who do you work best with? +
Ambitious ecommerce, fashion, ethnic-wear and D2C brands that want profitable, durable growth rather than cheap traffic. Founder-led businesses in Hyderabad and across India are the best fit, especially ones ready to fix their funnel and tracking before scaling spend.
Related work and services
Related work and services.
Case study
The Binge Town
19,000+ qualified leads and 3.8× ROAS from a full-funnel program.
Read case studyWant a digital marketing partner in Hyderabad?
Let's connect your channels into one system that actually compounds.
How do you choose a digital marketing agency in Hyderabad?
Choose on who will actually do the work, how results are measured and whether you keep ownership of your accounts. A strong pitch from a senior person followed by a junior team running everything is the most common disappointment. Ask to see how they'd report on your business specifically.
- Ad accounts, GA4, domain and Shopify stay in your name
- You know the name of the person making weekly changes
- Reports show revenue, leads and cost per customer, rather than reach
- There's a written plan for the first 90 days
- They'll tell you which channel to skip for now
Also ask how they handle a month where results drop. A good partner explains what changed and what they're doing about it before you have to ask. Before signing with anyone, including me, check these points.
What does a connected growth system look like in practice?
It means each channel's data feeds the others. Search terms from Google Ads show which pages SEO should build. Winning Meta creative informs product page copy. One set of tracking, owned by you, means every channel is judged the same way, so budget moves to whatever brings profitable customers.
In a split setup, the ads team blames the website, the web team blames the traffic and nobody owns conversion. Running it as one system removes that argument. Singhania's is an example of where the organic side can go: +65% organic search views and +40% pages indexed in 60 days, with mobile load around 2 seconds faster.
Practically, that means one roadmap, one weekly review and one owner for the numbers. Fixes are ranked by expected revenue impact across all channels, so a slow product page can jump ahead of a new ad campaign if it's costing more sales. You see one report covering paid, organic and the store together.
Last updated by Vishal Pothur