A Paris and Pontarlier wellness brand needed a website that felt as calm and premium as the experience in its rooms and that actually guided visitors to book.

+38%
time on site
2×+
booking actions
Mobile
first redesign

The challenge

The old site was busy and dated, it didn't reflect the brand's premium positioning, the booking path was unclear, and most visitors arrived on mobile to a layout that fought them. Trust and clarity were both leaking.

What I did

I rebuilt the experience around a calmer visual system and a single clear job: get the right visitor to book.

  • A quieter, more premium visual language space, restraint and imagery that matches the in-room experience.
  • Mobile-first UX, since that's where most of the traffic actually was.
  • A clearer booking flow and stronger service clarity so visitors knew exactly what to do next.
  • Trust and brand cues throughout to lift perceived quality.
Saphir Thai Spa website before the redesign
Before - busy, dated, unclear booking path.
Saphir Thai Spa website after the redesign
After - calmer, premium, mobile-first with a clear path to book.

The results

The redesign lifted time on site by 38% and more than doubled booking actions, while repositioning the brand as the premium choice in its market.

For a wellness brand, the website is the first treatment. It should feel calm before anyone books.