Social Media Marketing

Creative-led Social Media Marketing
that convert.

WhatsApp lead funnels and ecommerce sales powered by disciplined creative testing - hooks, reels, retargeting and structures built to scale profitably.

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Overview

On Meta, creative is the targeting.

The brands that win on Meta aren't the ones with the cleverest audiences - they're the ones with a system for producing and reading creative tests faster than everyone else.

I run a structured testing engine: concepts to find what resonates, variations to scale the winners, and retargeting and lead-quality filters so you're not just buying clicks - you're buying customers.

Best for
D2C & lead-gen brands
Channels
Facebook · Instagram · WhatsApp
Deliverables
Content pillars · Funnels
Strength
Lead quality & ROAS
What's included

What a Social Media Marketing engagement covers.

Creative

Content pillars

A disciplined concept-and-variation system that finds winners fast.

Lecontent

WhatsApp lead funnels

High-intent lead generation with follow-up-friendly campaign structures.

Sales

Ecommerce sales

Prospecting and retargeting built to drive profitable purchases.

Founder-led content

Founder-led content

Warm-audience flows that convert the demand you've already created.

Filters

Lead-quality filters

Screening so your team talks to buyers, not tyre-kickers.

Scaling

Monthly content calendars

Scale structures that hold ROAS as budget grows.

How it works

A clear path from audit to scale.

01 - Audit

Audit & discovery

I dig into your data, funnel and unit economics to find where the leverage and the leaks actually are.

02 - Plan

Strategy & roadmap

A prioritised plan tied to revenue targets - not a checklist of random tactics.

03 - Build

Execution & testing

We ship weekly with a disciplined testing cadence, so learnings compound fast.

04 - Scale

Scale & optimise

Double down on winners, cut the losers, and grow what's already working.

FAQ

Creative-led Social Media Marketing - questions, answered.

Do you make the creative too? +
I direct and brief performance creative, work with your assets, and can plug in UGC and video production when needed.
Meta or Google first? +
Depends on your offer and demand. Often they work best together - I'll advise based on your funnel.
How fast do you see results? +
Lead-gen systems can produce signal within weeks; the 2,134-lecontent-in-6-weeks case study is one example.

Ready for lecontent that actually convert?

Let's build a creative-led Meta engine around your offer.