Ecommerce growth insights
that grow revenue.
Playbooks, AI search guides, frameworks and checklists from real client work - no fluff, no recycled LinkedIn takes. The same systems behind the case studies, written down.
Six topics. One goal: revenue.
Every guide, article and checklist in the library, organised by the growth lever it moves.
AI SEO & GEO
Getting your brand surfaced and cited inside ChatGPT, Gemini and Perplexity answers.
Explore GEO services →SEO & SXO
Technical and ecommerce SEO, plus the search-experience layer that turns visibility into action.
Explore SEO services →Shopify & CRO
Store UX, product pages, cart and checkout - converting the traffic you already pay for.
Explore CRO →Google Ads
Search, Shopping and PMax structured around buying intent - not vanity metrics.
Explore Google Ads →Meta Ads
Creative testing systems, WhatsApp lead funnels and reading signals before the algorithm does.
Explore Meta Ads →Ecommerce growth
Channel mix, unit economics and the operating model that connects it all for D2C brands.
Explore services →Real brands. Real numbers.
The playbooks in this library, applied - documented results from client engagements.
The Binge Town
3× ROAS for a private theatre brand - geo-targeted ads, optimised landing flows and SEO in a 50-day sprint.
Read case study →Saphir Thai Spa
Website rebuild, local visibility and lead generation for a premium spa.
Read case study →Divya Hair Paris
International ecommerce growth for a premium hair brand.
Read case study →Notes on growth.
Playbooks and teardowns from the work. Practical thinking on ads, Shopify, CRO and AI search.
Google · Meta AdsWhy most ecommerce ads fail even with good products
A practical breakdown of traffic quality, offer clarity, product-page friction and weak tracking.
Meta Ads · CreativeBuild a Meta creative testing system that actually works
Structure, volume, iteration speed and how to read signals before the algorithm makes up its mind.
Shopify · CROShopify UX fixes that improve conversions without more traffic
The product-page, cart and checkout changes that move conversion rates on real Indian ecommerce stores.
How to rank in ChatGPT, Gemini and AI answers
What generative-engine optimization actually means - and how to make AI tools cite your brand.
SEO vs GEO: where to put your attention now
How classic search and answer-engine visibility differ, overlap, and where the leverage is in 2026.
What is AI search optimization?
A plain-English explainer on GEO and AEO - and why answer-engine visibility is the next discovery channel.
How the work is organised.
Named, repeatable systems - so you can steal the thinking even if we never work together.
SEO · GEO · SXO Growth Framework
One model for improving Google visibility, AI search visibility and conversion quality together.
View framework →Shopify Growth Framework
The repeatable operating model across store UX, paid media and retention that turns traffic into compounding revenue.
View framework →Performance Marketing Framework
How acquisition is structured across Google, Meta and Jio for profit - campaign architecture, testing and scaling loops.
View framework →Build visibility for Google and AI answers.
How to rank in ChatGPT
What it takes to get your brand surfaced and cited inside ChatGPT's answers - structure, signals and content.
Read guide →What is AI Search Optimization?
A plain-English explainer on GEO/AEO and why answer-engine visibility is the next discovery channel.
Read guide →SEO vs GEO
How classic search and generative-engine optimization differ, overlap, and where the leverage sits today.
Read guide →Deciding between options?
Honest side-by-sides for the choices founders actually face - platform, channel and strategy.
Shopify vs WooCommerce SEO
Which platform actually ranks better - and why the answer depends on your team, not the tool.
Read comparison →Meta Ads vs Google Ads
Demand capture vs demand creation - where the next rupee of ad budget should go at each stage.
Read comparison →AI SEO vs traditional SEO
What carries over, what changes, and how to earn citations instead of just rankings.
Read comparison →Steal the process.
Linkable, practical checklists - the first-pass audits run on every new engagement.
Ecommerce SEO checklist
A practical checklist for Shopify, D2C and fashion brands that want organic revenue growth.
Open checklist →AI search visibility checklist
A GEO and LLM visibility checklist for brands that want to appear in AI answers.
Open checklist →SXO landing page checklist
A search experience checklist for improving landing page clarity, trust and action.
Open checklist →Shopify CRO checklist
Product page, cart, checkout, mobile and trust fixes that lift conversion without more traffic.
Open checklist →Technical SEO checklist
Crawlability, indexation, speed and structured data - the hygiene pass behind every engagement.
Open checklist →Shopify migration checklist
URL mapping, 301s and post-launch monitoring so rankings survive the move.
Open checklist →Ecommerce launch checklist
Store, tracking, SEO and paid readiness for a launch that can take traffic from day one.
Open checklist →Quick answers.
What is GEO and how is it different from SEO?+
How do I get my brand cited by ChatGPT and other AI tools?+
Where should a D2C brand start - SEO, paid ads or CRO?+
Are these guides and checklists free to use?+
Read it. Or skip ahead.
Everything here comes from client work. If you'd rather have it done for you, tell me where you're stuck.