Ecommerce growth insights
that grow revenue.
Playbooks, AI search guides, frameworks and checklists from real client work - no fluff, no recycled LinkedIn takes. The same systems behind the case studies, written down.
Six topics. One goal: revenue.
Every guide, article and checklist in the library, organised by the growth lever it moves.
AI SEO & GEO
Getting your brand surfaced and cited inside ChatGPT, Gemini and Perplexity answers.
Explore GEO services →SEO & SXO
Technical and ecommerce SEO, plus the search-experience layer that turns visibility into action.
Explore SEO services →Shopify & CRO
Store UX, product pages, cart and checkout - converting the traffic you already pay for.
Explore CRO →Google Ads
Search, Shopping and PMax structured around buying intent - not vanity metrics.
Explore Google Ads →Meta Ads
Creative testing systems, WhatsApp lead funnels and reading signals before the algorithm does.
Explore Meta Ads →Ecommerce growth
Channel mix, unit economics and the operating model that connects it all for D2C brands.
Explore services →Real brands. Real numbers.
The playbooks in this library, applied - documented results from client engagements.
The Binge Town
3× ROAS for a private theatre brand - geo-targeted ads, optimised landing flows and SEO in a 50-day sprint.
Read case study →Saphir Thai Spa
Website rebuild, local visibility and lead generation for a premium spa.
Read case study →Divya Hair Paris
International ecommerce growth for a premium hair brand.
Read case study →Notes on growth.
Playbooks and teardowns from the work. Practical thinking on ads, Shopify, CRO and AI search.
Why your performance agency should control your code
Siloed web development and paid media inflate CPCs, break tracking and stall testing. What changes when one team owns both.
How to scale an ecommerce business in 2026
Four operational levers: funnel fixes, retention economics, international localisation and unified sales channels.
Google · Meta AdsWhy most ecommerce ads fail even with good products
A practical breakdown of traffic quality, offer clarity, product-page friction and weak tracking.
Meta Ads · CreativeBuild a Meta creative testing system that actually works
Structure, volume, iteration speed and how to read signals before the algorithm makes up its mind.
Shopify · CROShopify UX fixes that improve conversions without more traffic
The product-page, cart and checkout changes that move conversion rates on real Indian ecommerce stores.
How to rank in ChatGPT, Gemini and AI answers
What generative-engine optimization actually means - and how to make AI tools cite your brand.
SEO vs GEO: where to put your attention now
How classic search and answer-engine visibility differ, overlap, and where the leverage is in 2026.
What is AI search optimization?
A plain-English explainer on GEO and AEO - and why answer-engine visibility is the next discovery channel.
How the work is organised.
Named, repeatable systems - so you can steal the thinking even if we never work together.
SEO · GEO · SXO Growth Framework
One model for improving Google visibility, AI search visibility and conversion quality together.
View framework →Shopify Growth Framework
The repeatable operating model across store UX, paid media and retention that turns traffic into compounding revenue.
View framework →Performance Marketing Framework
How acquisition is structured across Google, Meta and Jio for profit - campaign architecture, testing and scaling loops.
View framework →Build visibility for Google and AI answers.
How to rank in ChatGPT
What it takes to get your brand surfaced and cited inside ChatGPT's answers - structure, signals and content.
Read guide →What is AI Search Optimization?
A plain-English explainer on GEO/AEO and why answer-engine visibility is the next discovery channel.
Read guide →SEO vs GEO
How classic search and generative-engine optimization differ, overlap, and where the leverage sits today.
Read guide →Deciding between options?
Honest side-by-sides for the choices founders actually face - platform, channel and strategy.
Shopify vs WooCommerce SEO
Which platform actually ranks better - and why the answer depends on your team, not the tool.
Read comparison →Meta Ads vs Google Ads
Demand capture vs demand creation - where the next rupee of ad budget should go at each stage.
Read comparison →AI SEO vs traditional SEO
What carries over, what changes, and how to earn citations instead of just rankings.
Read comparison →Steal the process.
Linkable, practical checklists - the first-pass audits run on every new engagement.
Ecommerce SEO checklist
A practical checklist for Shopify, D2C and fashion brands that want organic revenue growth.
Open checklist →AI search visibility checklist
A GEO and LLM visibility checklist for brands that want to appear in AI answers.
Open checklist →SXO landing page checklist
A search experience checklist for improving landing page clarity, trust and action.
Open checklist →Shopify CRO checklist
Product page, cart, checkout, mobile and trust fixes that lift conversion without more traffic.
Open checklist →Technical SEO checklist
Crawlability, indexation, speed and structured data - the hygiene pass behind every engagement.
Open checklist →Shopify migration checklist
URL mapping, 301s and post-launch monitoring so rankings survive the move.
Open checklist →Ecommerce launch checklist
Store, tracking, SEO and paid readiness for a launch that can take traffic from day one.
Open checklist →Quick answers.
What is GEO and how is it different from SEO?+
How do I get my brand cited by ChatGPT and other AI tools?+
Where should a D2C brand start - SEO, paid ads or CRO?+
Are these guides and checklists free to use?+
Read it. Or skip ahead.
Everything here comes from client work. If you'd rather have it done for you, tell me where you're stuck.