Insights

Marketing insights &
ecommerce growth strategies

Performance marketing, Shopify, Meta Ads, Google Ads and SEO insights from Vishal Pothur and the Calyx Core team.

Latest articles

Google Ads · Meta Ads

Why Most Ecommerce Ads Fail Even With Good Products

A practical breakdown of traffic quality, offer clarity, product page friction and weak tracking.

Meta Ads · Creative

How to Build a Meta Creative Testing System That Actually Works

Structure, volume, iteration speed and how to read signals before the algorithm makes up its mind.

Shopify · CRO · UX

Shopify UX Fixes That Improve Conversions Without More Traffic

The product page, cart, and checkout changes that move conversion rates on real Indian ecommerce stores.

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Founder resources

Growth thinking, frameworks and operating notes.

How I workMy process for growth strategy, execution and optimization.Shopify Growth FrameworkHow I think about ecommerce UX, CRO and retention.Performance Marketing FrameworkPaid media systems beyond random campaigns.Recommended ToolsThe stack behind Shopify, ads, SEO and analytics.

AI search guides

Build visibility for Google and AI answers.

How to Rank in ChatGPTEntity SEO, schema and authority signals for AI answers.What Is AI Search Optimization?A practical explanation of AI SEO and GEO for brands.SEO vs GEOHow search rankings and generative answers work together.