Work Experience
Strategy, execution
and ownership.
A look at my work across growth strategy, paid media, SEO, ecommerce and production workflows.
Experience
Where I've built things.
Calyx Core
Founder
Jul 2025 – Present
Performance-first digital growth studio for D2C e-commerce brands - built from scratch in 2025.
Meta & Google Ads averaging 3.8× ROAS across fashion, beauty, and lifestyle verticals.
Shopify store builds and CRO audits consistently lifting conversion rates 20–40%.
SEO systems built around commercial search intent - not keyword stuffing.
30+ brands scaled. ₹5Cr+ in tracked client revenue. Growing month on month.
SODME Digital Marketing
Manager / Web Developer / Digital Marketing Manager
Mar 2017 – Present · 9 yrs
Grew from specialist to manager across paid media, SEO, web development, and CRO over 9 years.
Led performance campaigns across Meta and Google for e-commerce and service brands.
Managed Shopify builds, CRO implementations, and landing page optimisation.
Built SEO strategies focused on commercial intent - turning organic traffic into actual revenue.
Owned full digital strategy from planning through execution across multiple client accounts.
9 years of building things
that move revenue.
Strategy, execution, and ownership — not reports and decks.