Everything in one place - the results, the playbooks behind them, and the frameworks you can steal. Tap a card for the full story.
Built a high-intent booking engine from scratch - Meta lead funnels with daily CPA-based optimization, Google campaigns structured around local booking intent, and landing flows tuned so paid traffic turned into actual bookings.
Took a hair & wig brand from idea to its first ecommerce business - Shopify development, product strategy, collection architecture and a conversion-led custom wig landing page.
Redesigned a Paris & Pontarlier wellness brand with a calmer visual system, mobile-first UX and a clearer booking flow - lifting engagement and premium perception.
Playbooks and teardowns from the work - no fluff, no recycled LinkedIn takes. Practical thinking on ads, Shopify, CRO and AI search.
A practical breakdown of traffic quality, offer clarity, product-page friction and weak tracking.
Structure, volume, iteration speed and how to read signals before the algorithm makes up its mind.
The product-page, cart and checkout changes that move conversion rates on real Indian ecommerce stores.
What generative-engine optimization actually means - and how to make AI tools cite your brand.
How classic search and answer-engine visibility differ, overlap, and where the leverage is in 2026.
A repeatable system across store UX, paid media and retention - the operating model behind the numbers.
The repeatable operating model across store UX, paid media and retention that turns traffic into compounding revenue.
View framework →How I structure acquisition across Google, Meta and Jio for profit - campaign architecture, testing and scaling loops.
View framework →The product-page, cart and checkout checks I run first on every store to recover revenue you're already paying for.
View playbook →What it takes to get your brand surfaced and cited inside ChatGPT's answers - structure, signals and content.
Read guide →A plain-English explainer on GEO/AEO and why answer-engine visibility is the next discovery channel.
Read guide →How classic search and generative-engine optimization differ, overlap, and where the leverage sits today.
Read guide →GA4, server-side tracking and clean attribution - because you can't scale what you can't measure.
Recommended stackA lean, conversion-focused app stack - speed, UX and retention without bloating your store.
Recommended stackThe workflow for briefing, shooting and iterating performance creative at volume.
Recommended stackThese resources are designed to be useful enough to share from LinkedIn, guest posts, partner websites and founder newsletters.
A simple model for improving Google visibility, AI search visibility and conversion quality together.
Read frameworkA practical checklist for Shopify, D2C and fashion brands that want organic revenue growth.
Open checklistA GEO and LLM visibility checklist for brands that want to appear in AI answers.
Open checklistA search experience checklist for improving landing page clarity, trust and action.
Open checklistTell me where you're stuck and I'll show you what's possible - backed by systems, not slides.