Builder by nature,
marketer by trade.
I'm a performance marketer, Shopify builder, and maker based in Hyderabad. I founded Calyx Core — a growth studio for D2C ecommerce brands — and spend my time building things that actually move revenue. Not decks. Not reports. Revenue.
I build brands,
growth systems,
and digital experiences
that actually scale.
Over the last 11+ years, I’ve worked at the intersection of performance marketing, Shopify, SEO, content, and conversion strategy, helping brands grow beyond vanity metrics and focus on what actually matters: revenue, retention, and customer experience.
I’m the founder of Calyx Core, a growth-focused digital studio built for modern D2C and ecommerce brands. We combine paid media, creative strategy, ecommerce UX, CRO, and technical execution into one streamlined growth system.
Beyond consulting and client work, I spend my time building businesses, products, and experiments of my own.
From Dear Crafted a custom gifting online store, to AI-powered fish care systems, WhatsApp-based commerce solutions, and niche ecommerce ventures, I'm constantly testing ideas, validating markets, and learning directly from customers.
That hands-on experience shapes how I approach growth. I don't just help brands acquire customers, I understand the realities of product development, operations, fulfilment, customer support, and scaling a business from the ground up.
I believe the best marketers are builders. The closer you are to the customer, the better your decisions become.
That's why I enjoy designing systems, simplifying complexity, and turning ambitious ideas into scalable businesses.