Studio
Calyx Core
A performance-first e-commerce growth studio for modern D2C brands, paid media, CRO, Shopify and creative under one roof.
calyxcore.in ↗I'm Vishal Pothur an e-commerce growth strategist, Shopify consultant and performance marketer. I help fashion, ethnic-wear and D2C brands grow profitably, and I build my own products on the side.
Over the last 11+ years I've worked at the intersection of performance marketing, Shopify, SEO, content and conversion strategy, helping brands grow beyond vanity metrics toward what actually matters: revenue, retention and customer experience.
I'm the founder of Calyx Core, a growth-focused digital studio built for modern D2C and ecommerce brands. We combine paid media, creative strategy, ecommerce UX, CRO and technical execution into one streamlined growth system.
Beyond consulting and client work, I spend my time building businesses and products of my own, from Dear Crafted, a custom gifting brand, to AI-powered fish-care systems and WhatsApp-based commerce experiments.
That hands-on experience shapes how I approach growth. I don't just help brands acquire customers, I understand product, operations, fulfilment, support and what it really takes to scale. The closer you are to the customer, the better your decisions become.
A performance-first e-commerce growth studio for modern D2C brands, paid media, CRO, Shopify and creative under one roof.
calyxcore.in ↗A custom gifting brand focused on terrariums, 3D prints, NFC products and creative commerce, built and run end to end.
Founder & operatorMeta Ads, Google Ads, CRO and Shopify growth, scalable acquisition systems engineered around profit, not vanity clicks.
Core craftWorking remotely with brands across India, Dubai, Paris and Canada, e-commerce and digital growth, globally.
Remote-firstAquascaping, planted tanks, vinyl cutting, prototyping and niche product building. I like making things work.
Always tinkeringNot a channel, not a hack. Durable growth comes from connected systems across acquisition, conversion and retention.
How I operateTell me about your brand and where you're stuck. I take on a handful of new partners each quarter.