Things I build
outside client work.
Personal brands, experiments, ecommerce ideas and maker-led projects that keep me close to customers.
Beyond client work.
Calyx Core
My performance marketing studio for D2C brands. Running ads, SEO, and Shopify as a single revenue system - not separate agency services.
calyxcore.in →Dear Crafted
Custom gifts brand I built myself - 3D prints, terrariums, live betta fish, planted aquariums, stickers, and NFC cards. Running on Shopify.
Active storeAquaCure AI
AI-powered fish health app - analyses fish behaviour and water parameters using a camera, then recommends treatment. Built with Anthropic API.
In developmentPlanted Tanks
Growing a collection of planted aquariums and betta fish setups. Part hobby, part product source for Dear Crafted - aquatic life in both.
Ongoing obsessionVinyl & 3D Printing
Running a Skycut C24 vinyl cutter for sticker production and a 3D printer for custom gifts. Built a full print-and-cut workflow from scratch.
Maker setupAI Tools & Experiments
Building AI-powered tools and dashboards - including ad budget calculators, SEO content systems, and workflow automations. Always experimenting.
Always shipping