A private theatre brand selling premium, high-intent booking experiences needed leads that actually converted - not cheap clicks. We built the acquisition engine from scratch, then scaled it into a profitable full-funnel system.
The challenge
The brand had a high-margin, high-intent offer but no reliable way to fill its calendar. Earlier ad spend produced volume without quality - lots of form-fills, very few real bookings. The funnel leaked between click and confirmed enquiry, and tracking couldn't tell which campaigns actually drove revenue.
What I did
I rebuilt the lead-generation system around booking intent rather than raw reach, and put a measurement layer underneath it so every rupee was accountable.
- Structured Meta campaigns around audience testing, sharpened offer positioning and a fast creative-iteration loop.
- Tightened the landing-page and enquiry journey so high-intent visitors converted instead of bouncing.
- Ran daily CPA-based optimization - cutting losers quickly and pushing budget into proven angles.
- Layered Google Search and local intent on top once Meta was profitable, turning it into a full-funnel program.
The results
In the first 6-week sprint the system generated 2,134 qualified leads. As the program matured into a full-funnel setup across Meta, Google and SEO, it held a 3× ROAS on a 50-day growth window and a 3.8× blended ROAS at scale - with lead quality high enough that the sales team stopped complaining about junk enquiries.
The goal was never cheap leads. It was bookings the business could actually fulfil - profitably.