Vishal
Pothur.
I'm a Performance Marketer, Shopify Builder, and AI maker based in Hyderabad. I founded Calyx Core, a growth studio for D2C e-commerce brands and spend my time building things that actually move revenue. Not decks. Not reports. But Revenue.
I build brands,
growth systems,
and digital experiences
that actually scale.
Over the last 11+ years, I’ve worked at the intersection of performance marketing, Shopify, SEO, content, and conversion strategy, helping brands grow beyond vanity metrics and focus on what actually matters: revenue, retention, and customer experience.
I’m the founder of Calyx Core, a growth-focused digital studio built for modern D2C and ecommerce brands. We combine paid media, creative strategy, ecommerce UX, CRO, and technical execution into one streamlined growth system.
Beyond consulting and client work, I spend my time building businesses, products, and experiments of my own.
From Dear Crafted a custom gifting online store, to AI-powered fish care systems, WhatsApp-based commerce solutions, and niche ecommerce ventures, I'm constantly testing ideas, validating markets, and learning directly from customers.
That hands-on experience shapes how I approach growth. I don't just help brands acquire customers, I understand the realities of product development, operations, fulfilment, customer support, and scaling a business from the ground up.
I believe the best marketers are builders. The closer you are to the customer, the better your decisions become.
That's why I enjoy designing systems, simplifying complexity, and turning ambitious ideas into scalable businesses.
Growth systems built across 300+ brands
and multiple industries.
I've worked with founders, startups, and established businesses across fashion, ecommerce, textiles, automotive, food, fintech, and global markets—solving the same core challenge: profitable growth. Whether through Shopify, paid media, SEO, CRO, or customer experience, my focus has always been on building scalable systems that create long-term business value.
Proof over promises.
Growth you can measure.
A modular look at the brands, campaigns, and ecommerce systems I’ve helped build — from qualified leads and ROAS to Shopify launches and premium website experiences.
2,134 qualified leads generated in 6 weeks
Built a high-intent lead generation system using audience testing, offer positioning, creative iterations, landing page feedback, and daily CPA-based campaign optimization.
3× ROAS for a private theatre brand
Structured campaigns around local booking intent, optimized landing flows, and improved the full enquiry journey to turn paid traffic into actual bookings.
Divya Hair Paris — from idea to ecommerce launch
Helped a hair and wig brand launch its first ecommerce business through Shopify development, product strategy, collection architecture, and a custom wig landing page.
Saphir Thai Spa — digital experience reimagined
Redesigned a Paris and Pontarlier wellness brand with a calmer visual system, mobile-first UX, clearer booking flow and premium website experience.
Clear expertise for humans, search engines,
and AI answers.
Vishal Pothur helps brands build growth systems across paid media, SEO, Shopify, ecommerce UX, and conversion strategy. The site is structured with clear service pages, case-study signals, FAQs, and schema so Google can understand who Vishal is, what Calyx Core offers, and which problems the work solves.
Growth isn’t a channel.
It’s a system.
Over the last 11+ years, I’ve worked with 300+ brands across ecommerce, fashion, D2C, retail and service businesses — helping them build stronger acquisition, better conversion journeys and scalable revenue systems.
Before we start
Questions clients ask before hiring
Clear answers on services, platforms, audits, and how the first strategy call works.
What does Vishal Pothur specialize in?
Performance marketing, ecommerce growth, Shopify development, SEO, Meta Ads, and Google Ads strategy.
Do you work with ecommerce brands?
Yes. Ecommerce growth strategy, conversion optimization, and Shopify development are core services.
Which platforms do you specialize in?
Google Ads, Meta Ads, Shopify, SEO optimization, ecommerce analytics, and CRO systems.
How do I get started?
Reach out via WhatsApp or the contact page. We'll start with a discovery call to understand your goals before recommending a strategy.
Do you offer one-time audits or ongoing retainers?
Both. One-time audits for Google Ads, Meta Ads, and Shopify are available, as well as monthly retainers for end-to-end growth management.